The average person does “selling” all wrong. All the books and audios on selling in the last 50 years have focused on tactics, overcoming objections and the use of scripts which most people just do not find real.
The truth is far simpler than memorizing some tactics. If you understand the fundamentals of the communication cycle and you can control it, all the stress, all the anxiety, all the worry goes away. It is your feeling of lack of control which creates these negative emotions, and these negative emotions do not help you, at all.
Your selling process should not be any more stressful than asking a good friend out for coffee.
So, what are you missing about this and why are you so sure that I'm wrong when I note that you can be effective with closing sales, without stress, even if you totally suck at it now, and you are so afraid to talk to prospects that your hands shake?
It's simple. I've been through it myself for YEARS, and I know that what I share with you here is the correct data on this subject.
Bruce Lee is noted for his famous advice, "Be water," referring to abandoning any reliance upon styles. In order to abandon styles one must master the underlying fundamentals of all styles. Applying this to business and selling, the data in the video is the underlying fundamental truth which makes any sales style or tactics work.