If you are not using an automated email follow-up since, you’re not only about 15 years behind the times, you’re nuts! Go here for full tutorial on how to get started doing that.
Not Getting Sales? This Is Not a One-Call Close Business
So, you just started your network marketing business, and you’ve hesitantly made a list of 30 or 40 contacts to start with, and now it’s time to, “get some sales!” right?
You send each one of them an email, telling them how wonderful your offer is, and then… you wait.
And you wait…
And you wait…
Nothing happens.
What’s up with this?
Folks, the entire game here, the entire game when promoting anything, is:
GETTING THE COMMUNICATION THROUGH
If you send an email to 40 people, after three days, I’d be surprised if even eight of them have seen it.
And of those eight, seven of them just glanced at the subject line before deleting it, along with the other 400 messages that got that day.
You have to IMPINGE with your communication.
That means your message must contain a high level of REALITY to the recipient. There has to be a reason that is real to them for reading it.
And part of the impingement is sending the communication over and over, and over, and over… and over…
You get the idea?
Hell, could be standing right in front of a person and ask them a question, and they don’t even respond.
In that same situation, another person might respond but not answer the question. You know, you say, “When it comes to making money do you keep your options open?” And they say, “You know back in 1976 I had a brother who did Amway. His friend he graduated from Central High with brought him to a meeting one day and my brother got pretty excited and jumped into the business. I remember we had a bunch of Amway detergents and such under the kitchen sink. My mom used to complain that the laundry detergent didn’t make suds, and my brother used to argue with her, ‘Damn it! It’s not the suds that do the cleaning. Forget the suds!’ Ha ha. She never was happy with that detergent…” Blah, blah, blah… on and on for 15 minutes this person talks and never answers the question.
It seems like they are responding to your communication, but they aren’t. They are just talking.
THERE IS A BIG DIFFERENCE BETWEEN REAL COMMUNICATION AND TALKING.
These are not the same thing at all.
Considering that example (I know you have had a situation like that happen countless times in your life), do you actually think sending out a single email and then waiting, is going to build your business?
Get real!
People need to be exposed to something over and over and over before they can be interested.
In order to be Interested, they’d first have to at least be Curious, wouldn’t they?
And in order to be Curious, they would at least have to Know About that thing would they not?
And in order for them to Know About something, wouldn’t they first have to at least Look at it?
And before they could Look, they would have to know it exists and would have to have a reason to Look wouldn’t they?
Prior to that they are completely Oblivious.
What is it that moves them from being completely oblivious to looking, from looking to knowing about it, from knowing about it, to being curious, from being curious to being interested?
It’s your communication.
And that’s all that it is.
This whole journey might take six seconds or six years!
You don’t know how long it’s going to take. And you don’t need to.
All you need to know is, you have to continue to communicate until you establish communication in both directions.
(Hint: If they are not responding to you, they are not in communication.)
For full, in-depth instruction on establishing and mastering the cycle of communication necessary to “printing money at will” you should go here and avail yourself of my Recruiting Mastery Class. Everything we do to create success in this business is based on the communication cycle and the “Infallible Seven Steps,” both of which you learn in detail within that class.
In any event, in the video above, I walk you through the correct perspective on how you should be approaching promotion for your business.
The short of it is, communicate like a “MoFo” and never, ever stop.
Just know that human beings are not innately fast decision-makers. Most human beings are incredibly slow decision-makers. It’s a problem. It’s not optimum. It’s not, “the way it should be,” but it’s true.
Heck, most human beings will need dozens of exposures before they will even look at the info.
Don’t worry about it. That’s just the game you have at hand. That’s what you do.
Just keep at it and you win.
