AlanCosens.com Survey Funnel Increased Opt-In Rates
0Comments

“Quiz Funnel” (Survey Funnel) Case Study: Increased Opt-In by 3.1%, Auto-Segmented Subscribers Into Appropriate Email Lists

Initial test of Quiz/Survey-style landing page increased opt-ins, and effectively segmented new subscribers into the exact appropriate email lists to fit their individual situation. Now the offer fits the subscriber. Previously opt-ins were all going onto the same list. Did that offer fit them? Who knows? Now I have them segmented into the proper "buckets" all using one opt-in form. Future testing and tweaking should be interesting.

Continue Reading