Customer-driven sales funnels allow you to send the right message to the right prospect. In the book "Ask." by Ryan Levesque, he covers in full detail how using customer-driven survey funnels makes a huge difference in results. Personally, I think this is the only way to make your business profitable with paid advertising when you sell common physical products, especially when using Google Ads, which tend to be more expensive.
MintsApp is not new, but the 2.0 version has added new features and function to an already-great customer-driven funnel application. It provides a far less expensive way to create your own survey funnels, on any website, or even without a website.