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Your “Why” is Everything.

Your purpose⎻your why⎻is the thing that fuels your drive to create success. It is the pain that you are trying to handle, or the reward you are trying to attain. And reinforcing your Why is how you generate the intention, the thrust, in the proper direction in the game of life, of your business, of your overall success.

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AlanCosens.com Survey Funnel Increased Opt-In Rates
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“Quiz Funnel” (Survey Funnel) Case Study: Increased Opt-In by 3.1%, Auto-Segmented Subscribers Into Appropriate Email Lists

Initial test of Quiz/Survey-style landing page increased opt-ins, and effectively segmented new subscribers into the exact appropriate email lists to fit their individual situation. Now the offer fits the subscriber. Previously opt-ins were all going onto the same list. Did that offer fit them? Who knows? Now I have them segmented into the proper "buckets" all using one opt-in form. Future testing and tweaking should be interesting.

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