Earlier today I was listening to a training from a guy who has made over $12 million in internet network marketing, has be doing MLM for 26 years and has sponsored 4000 people within 4 months off-line, and I can’t even begin to share the amount of congnitions I had listening to this guy.
It blew me right out of my head. Now I cannot sleep.
How about if you had a primary company wherein the earnings were achieved as a group, or by a group or subgroup achieving a specific goal, rather than the usual situation of one guy sponsors 1000 people and everyone else sponsors 0 to 3 people? How about if it didn’t even matter who got the lead or who sponsored whom because we all earned as a group?
I was looking at this thing about “branding” and how the internet, especially the social sites, are flooded with newbies coming out after doing a little training in MLM Lead System Pro, or some other program where they learned about Attraction Marketing. I dare say that the vast majority have got the concept screwed in wrong.
This has resulted in a huge amount of noise and spam, really.
You know, “How To Get Free Leads”, or “Get 20 Leads Per Day On Facebook”, etc.
Well, after being in this industry for 12 years and sponsoring over 4000 people and meeting uncountable thousands of others, and having had the opportunity to really observe and study people and see what they do, or don’t do, and observe the reasons why (both what they say are the reasons and the really apparent reasons), I have come to conclusions about many truths.
Well, today while listening to this gentleman something he said made me look at a related situation and it just became so clear to me that I can’t believe that this just didn’t stick out at me like a big, red, blinking signal light for the last 12 years.
My following description may not be a clear as I would like but I am short on time and it will be clarified later.
For years I was frustrated by people just not doing anything. Just not doing what they said they were going to do. By folks being complacent and lacking drive and just settling for so much less in life than they were capable of.
Understand that I was dealing with hundreds of team members in and out and on and off the phone every day. I was dealing with the active ones but there was always such a huge volume of … well… “lazy-asses”!
At least that was how I looked at it years ago.
Over the years I became more patient and less judgemental and began to accept people more as they were but it still breaks my heart to see someone with so much potential who just wastes it and does nothing with it, etc.
I mean, this really is our biggest problem. It’s not the recruiting. Anyone can recruit.
It’s the retention. (That was not my cognition by the way)
Well when I came across the Attraction Marketing materials I found something good and it made sense to me because I realized that that is what I had be doing, by accident, for years and was the reason why I was having success.
So now what has happened is that there have cropped up various “systems’ which are based on this Magnetic Sponsoring concept.
This is good BUT…
If you listen to Mike Dillard tell you about his story, you will get that he is the #2 distributor in his primary company, but you will also get that he has only personally sponsored 15 or 20 people.
This is very interesting, and is bringing me closer to the point so stay with me.
So, here was the concept that I was looking at:
You can’t duplicate TALENT.
Why is it that you can give 10 people the same set of steps to follow and 9 of them fail miserably and the remaining 1 sets the world on fire and wins awards and just makes it happen?
OK. How about this example. Joe does his thing and builds a list of 100,000 targeted subscribers and he earns nearly $2 million per year so everyone under the sun wants to work with him.
They all want to know, “How do we duplicate that?”.
Joe’s answer is very simple. And it DOES seem simple to Joe.
It is, “Well, first go out and build your list up to 100,000 people. And then…”.
You see, the newbie stopped tracking with Joe right there after the “100,000 people”.
That new guy, who is barely paying his bills, and had to borrow the $99 or whatever to get started, and who doesn’t even know who he is going to talk to about the opportunity, and hasn’t really even used the products much, and who is just “hoping” that this is something he can manage to make go right, etc. — This guy isn’t going to build a list of 100,000 people!
He doesn’t have a clue as to how to go about doing that.
He doesn’t know how to market.
He doesn’t know how to build the type of relationships he needs to in order to get the sales and signup he needs to survive.
He is broke and his friends are broke and his friends all know he is broke so how in the world is he going to talk to them and advise them on what they should do to make money in network marketing.
He has no qualifications.
He has no clout.
He has no confidence.
He has no credential.
For Joe it’s just, “Well, yeah, I mean, you just gotta build up the list and that’s pretty easy” and so forth.
Joe has talent.
It is very likely that over the course of 10 or 15 years Joe spent $100K and 5000 hours on books and study and courses, and experimentation, and failures, and learning form those failures, and getting screwed, and figuring out how to select the right people, and who not to select, and which types of questions work the best, and all this type of thing.
You get me?
How is he going to get that duplicated?
What he can do is he can sift through 15,000 people and in the course of doing so he will find the 15 or 20 other people that have similar talent.
It dawned on me that this IS what we are doing with the MLSP system.
This is not to say that one must be a master in order to plug in and play with such a system. This is not the case at all. They have made it very simple.
However, understand that out of the say 1000 people that you bring in, whether you actually sponsor them or not, all 1000 of them are not going to want to be Mike Dillard (or plug in your own favorite MLM superstar).
All 1000 of them are not going to be comfortable just jumping in and trying to pretend that they are a leader.
Almost all of them are just little babies who have just gotten up on their feet for the very first time and their legs are shaking and they are barely holding it together.
Now we tell them “You must BRAND yourself and become a leader”, etc.
This is a great concept and will find you leaders. It will.
And it will sort out the “tire-kickers” just as the ad says.
It absolutely does.
But what about the idea of those little babies?
You see, the ads for those systems don’t tell you about the fact that 95% of their members do absolutely nothing at all.
No fault of the system in any way.
These systems are great.
They do exactly what they are supposed to do.
It’s the individual.
He’s not a leader.
He’s a shaking little baby and he is just barely grasping at the first concepts in this field (I’m just talking about the majority here).
What about talking to 1000 people and actually sponsoring 500 of them?
That’s how I used to roll back in the face-to-face days.
And there are a LOT of people who still do that!
But most of the people being sponsored were brand new little babies.
And quite frankly, they were not capable of the astounding things that were being put there for them as possibilities.
They had not logged the hours, the study, the face time, the failures, and all the learning experiences that they need to develop the TALENT.
No, they were told that if they jumped in with both feet and they just brought in their 6 people, etc. that they would be rich!
To get 6 people sponsored in for most of these folks is like scaling Mt. Everest.
And understand that this is not a commentary that these people are bad, or in some way inferior. It’s not an evaluation of them as a person.
I’m speaking about their talent in their field.
So this brings me to this idea…
How do you take 500 brand new little babies and move them from being that shaky but ambitious newbie and get them to where they have some talent and can really play the game and really create and make an actuality out of all these promises and all the hype?
How do you do that?
You can select only the superstars if you can find them. You know, get 500 leads, and sign up 10 of them, or sign up 50 and have 40 drop out within the first month.
Or we can make something out of them all and give them a chance.
Well, this was just a wonderful cognition.
And not jus that last concept, but the process by which we are going to accomplish this.
One MUST have a system in place in which that newbie can DO something and can participate and contribute and produce in a way that they CAN duplicate until such a time as they have developed enough talent to be able to do, and participate and contribute MORE.
And once they can do a little more, then they need to continue with a system which allows them to do what they can do and they can have some wins and some failure (not just ALL failure) and they can contribute and produce, etc. until such a time as they can do more.
And so on and so on.
I can absolutely promise you that the biggest ruin in my life of marketing and being an entrepreneur and business owner and leader has been that it just breaks my heart to see someone who really and truly desires a better situation for themselves and they really are “trying” to do so, but I can see that they just don’t have the talent yet to do what they need to do, and because of this they fail.
And they think it was due to the company.
Or they think they are just not cut out for it.
Or they think, “Well, only that TYPE of person can do that”.
And they just “hope” that something will go right for them one day.
You cannot duplicate talent.
You can create a system within which talent can be developed.
Most people entering network marketing are not Mike Dillards or Ann Seigs.
Most of them are struggling to get ahead and are looking and hoping for a real way to do so, but they have not yet earned the talent.
For years I let them fall away, as did every other MLM leader out there, because I thought that was just the way it was and that there were the strong and the weak and the weak would fall off and the strong would stick.
I suppose you can break it down that way.
But the truth is that if you have a person who sincerely wants to do this thing, a way can be created so that we can work as a group; so that we earn as a group, and market as a group, and succeed OR FAIL as a group. A group can accomplish infinitely more that one superstar even if that group is composed of very little talent.
This industry is organized in a way that is too individualized.
So, what if we had that situation?
What if it did not matter one bit who sponsored who, or who brought the lead in?
What if the group moved more as a single organism and survived or succumbed as a whole rather than just a couple people winning and the rest dying off?
What if the newbie had a real chance? What if they were welcomed to the group and instead of now starting from ground zero to build “their business”, what if they were given tasks which would promote the group as a whole and during which they could fail and win and learn and study and grow and try and do all the things they needed to do to get that talent that they need so that they can be a General one day?
So, I was looking at this situation.
And I was looking at the vast array of different opportunities out there.
And for some reason some things became so clear about how to put this thing together in such a way that this ideas scene could be achieved.
And it can be achieved with almost no financial investment for those new people who just don’t have it but still want to play the game.
And it can be achieved with the proper series of steps in the learning and duty process.
And it can be achieved so that an untalented, unskilled, (and I do not by any means intend those terms to be derogatory), but ambitious person can join the group and begin contributing, and not have invest a significant amount of money, without a monthly expense, but can get going on building the business and can realistically create a gradual build-up of their own talent, relying on the stronger, more talented members of the group, until such a time as they have enough talent of their own that they will begin sharing their strength with the new group members.
And the cycle goes on and on in this fashion.
I am not aware of any program or established network marketing company that has achieve this type of situation anywhere close to what I have in mind.
Language is a funny thing because we must use these symbols, which we call “words”, in order to transfer thought between us. And we hope that the person on the other side receives these things called “words” and that he is able to translate them into the exact same thought that originated in our head.
I’m finding in this writing that I am having trouble fully communicating using words what it is that I have in mind.
But I had some things come together so clearly in the course of looking at these things that I have something very big that I am putting together.
Many are going to benefit from this.
I’ve never seen anyone do it the way we’re going to do it.
And our group is going to completely dominate with a particular internet marketing strategy and everywhere you go you are going to find one of us.
There may not be any individual awards because this thing is going to function as a unit and it’s going to be unbelievable.
I came up with this and I almost don’t believe it.
But we are going to completely dominate.
You may think I’m talking crazy.
But you just wait and see.