The video lesson below on “Web 2.0 Marketing, Article Spinning For Link Building Campaign” will be extremely valuable to you if you are involved in or considering getting involved in content marketing. When I say “content” marketing I’m talking about creating “content” (articles, blogs, videos, audios, images, etc.) which you would then post out onto the internet with the intention of getting found.
Certainly your content should be quality and helpful or informative. In other words, please provide some value within your content as opposed to flooding the internet with useless crap that nobody needs or wants. This is about 80% of the value of a content marketing strategy.
As you create your content you can ask yourself, “Is this something that someone in my niche would continue to read or watch? Or is this something that as soon as they get to the page they will just hit the “Back” button? If your answer is the latter, then you have more work to do on the content.
As I see it, content marketing has various sub-parts. I sort of divide it into the following types of content:
- Web 2.0 Marketing
- Article Marketing
- Video Marketing
- Social Bookmarking/Mini-blogging/Social Story Marketing
- This would refer to the actual profile as opposed to the individual piece of content/article/post itself…
- Web 2.0 Profiles
- Video Sharing Site Profiles
- Article Directory Profiles
- Forum Profiles
- Answer Sites Profiles
- Various others which I don’t need to go into in this post…
- This would refer to the actual profile as opposed to the individual piece of content/article/post itself…
Now, some of these types of posts/content I use simply for getting anchor-text back-links to my own sites. Some of them I am using not only for the back-links, but to share my content with the viewer to that particular internet property (web site).
With profiles for example, I am not so worried about those actually being found in the search engine.
With articles and Web 2.0 properties and individual videos I would prefer is these types of content DO actually get found in the Search Engine Results. It is nice to have your web page on page 1 of Google. It is even nicer to have another several pieces of content, such as a YouTube video, an article, or a Web 2.0 posting there along with it.
What Is Web 2.0?
Web 2.0 is a term used to refer to the type of sites and content which are user-created and more or less interactive. Typically a Web 2.0 site will allow user-to-user communication and interaction. This is in contrast to a static website that you may have had built for you which only allows passive viewing by the visitor. It would seem that there is a bit of a gray area on some sites and as to whether they are “Web 2.0″ sites or not, but this is all really nit-picking. It’s not that significant. If it’s a place where you can create or submit your own content, even if it’s just text-content, and there is some way for you to communicate or interact with the visitors (comments, messaging, chat, etc.) then I consider it to be Web 2.0. And for the purposes of what I am doing with it, and in terms of the lesson below that will suffice.
Some sites that would fall into this category would be sites like:
- TeraPad.com, and so forth…
What Is Web 2.0 Marketing?
For the purposes of what I am talking about, Web 2.0 marketing is simply the use of various Web 2.0 sites for posting one’s unique content with the intention of getting found/creating a “buzz”/gaining back-links, or any other intended purpose related to getting traffic and visitors and interest to your content so that they may eventually become a customer, or in my case, a member of my team in one of my network marketing opportunities.
Within the scope of the lesson below, which really has to do with a bit about how Google thinks and what type of content it prefers to display to the searcher, and what to NOT do, the Web 2.0 blogging-type of sites is really what I will be focusing on, along with articles directories.
Now, argument could be made that articles directories are not Web 2.0 sites… well, so what? I’m not exclusive to Web 2.0 sites, but article directories do allow user-created content and there is some degree of interactivity, particularly via the author profile on each site.
All this is really semantics because all we are trying to do is to get our content out there and to get it found and to get traffic and interested people to come to us, you see?
What Is Article Spinning?
“Article Spinning” refers to the action of creating many unique variations of the same article which can then be posted to many different web locations, Web 2.0 sites, Article sites, etc., resulting in unique content being posted, rather than simply putting out the exact same article to hundreds of different locations. I explain in-depth the reasons why you want to “spin” your content in the video below. And I also show you how to properly do article spinning so that your ARTICLES can get found and displayed to the searcher, and not just the site that you are linking all your articles and Web 2.0 sites back to.
Usually, when someone says “Article Marketing” they are referring to one of two things:
- The posting of large number of articles containing back-links to one’s main web page, for the purpose of increasing search results ranking for that web page via the large number of one-way back-links from the article postings themselves.
- The receiving of traffic and website visitors from that actual article posts themselves (IF that article can get found), which would be direct traffic coming from the article.
Whether the marketer posting the articles is linking back to a blog, or an affiliate page (tough to do now unless you mask-forward a non-affiliate domain to your affiliate link and even then many of the article directories won’t take it) with the intention of selling a product related to the topic of the article is another matter.
For me personally, I generally am just looking to increase the number of back-links to my web page and to get as many of the articles and other Web 2.0 post that I create found as well, which is why I prefer to have decent, helpful and/or interesting content on them because I want the viewer to stay and read it, and also to click through to my main site.
Proper Article Spinning:
I’m saying “Article Spinning” here, but I’m referring to ALL the content that one would post to any article directory or any other Web 2.0 property, including descriptions on video sharing sites, “tweets”, blog posts, etc. Many of the Web 2.0 blog-type sites allow one to also spin images, video and just about any other aspect of your posting that you choose, so you can have the same article not only post with different text, but with different images, different “Alt-text”, different image location withing the page, different image size and so forth.
I’m going to show you all this in the video below.
I would consider the lesson below to be sort of a “Master Class” on proper article spinning/content spinning. Almost every single network marketer that I have see using articles and high-volumes of Web 2.0 posts for back-links is doing it wrong and losing much of the power that can come from taking the necessary time and learning curve to “spin” their content properly. You will see what I mean in the vid below.
This is the major reason for using article directories and Web 2.0 properties, at least for what I am doing, and for what I am teaching in the Stupid Simple Free Traffic Strategy.
One of the most crucial parts of a link-building campaign, in my opinion, is to get back-links from UNIQUE places. While it is difficult to demonstrate because there are so many other variables, I am 100% convinced that you would get more results from 20 back-links from pages which are very different and unique from each other, all on different domains and with different PageRank and such, than you would from 100 or more back-links from post which contain identical or very similar content, similar PageRank, similar website structure, etc. Many of the articles directories use the same platform to create their site for example, so you see that the actualy make-up of the site structure itself in many cases is nearly identical. You can compare this with say, a WordPress blog post which has 3 images and a video and 2 anchor-text back-links coming from the first paragraph of the post. Nearly all article directories will have an author resource box at the bottom of each article, which is where the back-links come from, so even the structure is the same.
Using Web 2.0 sites allows you to create more variation and structure differences because you have total control over the content.
But even using article spinning in your link-building campaign can create massive variation on your post to the point where you could ever get multiple articles, which were just “spun” versions of the same article, found in the top of the search engine results.
The error that I see most network marketers making with their article spinning for their link-building campaigns is that they do not spin sufficiently, nor with the proper understanding of all the elements that can be “spun”, thus their posts look very similar to each other and do not carry quite as much weight.
Web 2.0 Link-Building Campaign VS. Article Directory Link-Building:
I have recently proven that I can get more results and search-engine staying power from using properly-spun content posted to high-pagerank Web 2.0 blog-type sites than I can simply blasting hundreds and hundreds of article directories.
The main difference I have seen between the two has to do with “staying-power”. I have observed that blasting out hundreds of spun articles as part of my back-link-building campaign does increase Search Engine Results Positioning but tends to be more temporary, whereas putting together a link-building campaign which includes Web 2.0 marketing tends to really hold me in position.
This is important for leverage because it is fairly easy to add a few Web 2.0-type posts each week to that Google can seen that I am still getting “important” back-links. It is more work to have to create a whole new article to blast out to the article directories.
I recently pulled a site from absolute nowhere back to to page 2 of the search results (at the time of writing this post) using nothing but Web 2.0 profile back-links (not very many either!) and Web 2.0 blog-posts which were well-spun.
Web 2.0 Marketing, Article Spinning For Link Building Campaign…
In this video presentation I show you an example of one of the pages that I was able to rescue, I cover how this page got thrown into the abyss by Google and why, and I show you how to properly do article spinning and content spinning so that you can create very unique versions of your content for posting, which means that your actual posts can get found, not just the “money site” that you are doing your link-building campaign for…
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