“Quiz Funnel” (Survey Funnel) Case Study: Increased Opt-In by 3.1%, Auto-Segmented Subscribers Into Appropriate Email Lists

AlanCosens.com Survey Funnel Increased Opt-In Rates

Initial test of Quiz/Survey-style landing page increased opt-ins, and effectively segmented new subscribers into the exact appropriate email lists to fit their individual situation. Now the offer fits the subscriber. Previously opt-ins were all going onto the same list. Did that offer fit them? Who knows? Now I have them segmented into the proper “buckets” all using one opt-in form. Future testing and tweaking should be interesting.

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MintsApp 2.0 Customer-Driven Marketing Funnels

  Customer-driven sales funnels allow you to send the right message to the right prospect. In the book “Ask.” by Ryan Levesque, he covers in full detail how using customer-driven survey funnels makes a huge difference in results. Personally, I think this is the only way to make your business profitable with paid advertising when…

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