These 3 simple letters permeate everything you do in business and in life. They are what those who get results know, that you don’t. I didn’t invent this concept. No one did. It’s a discovery, not an invention. The source which first exposed me to it can be found here and here.
This is perhaps the most important thing that needs to be understood before anything positive will happen in your business. Everything else are just the physical motions you have to utilize to create change, which is the easy part. Alan Cosens