As network marketers we all seem to have a common problem. I’m not referring the fact that we all need more prospects to sign into our opportunity. I’m referring to a much broader problem that seems to have pervaded our society as a whole. That is this: The wide-spread perception that MLM is bad. “Oooh. Yuck! MLM. Pooie! Look, it’s a network marketer and he’s going to try to recruit us! Run! Run!”.
Yes, and you are all aware that once you have worked oh so diligently and made multiple attempts to bring your family and friends into the business, that they just don’t return your calls like they used to — whether those calls are business related or not- and always and forever (or at least for the duration of your business) they are leery to talk to you because they always suspect that they are going to have to defend themselves against your recruiting onslaught. You dirty, rotten, go-getter you!
As you may or may not yet realize, the internet and the ability to effectively market on the internet (for those of you who know how to do so), have shifted the paradigm as far as the actuality of network marketing. There really is no longer any need to harass your friends and family, no need to knock on doors, no need to press and press on people to try to get them to join. Heck, there isn’t really even any need for a “warm list” at all these days. The platform, the technology, and the tools to effectively build one’s networking business strictly using the internet are there and for use.
If you don’t know anything about this and are still doing it the old-fashioned way well, kudos to you for your courage, ambition and determination. You are doing it the hard way, and though I suppose the hard way must have worked for someone somewhere along the line, it is just much easier than that today. Of course, if your product is junk that no one wants that is another story, but provided you are marketing a thing of greater value than price, then you are very fortunate to be living in these times and to have a medium like the internet. This is a medium where, if you know how, you can literally get your message to millions of people without every leaving your bedroom office. So, as far as I’m concerned the days of super high-pressure and the “talk-100-miles-an-hour-before-the-prospect-loses-interest”, and the “never-let-up-until-they-join” tactics are over.
Let’s put on a new face and a new strategy and see if we can rescue or rehabilitate the public perception of what we do. MLM is the place to be. Network marketing is to adult working life as the cool kid’s table was to your high-school cafeteria. It’s where the party’s at. It’s the deep end of the pool. It’s the hot ticket in town. It’s the cat’s pajamas. It’s the bees knees! We can work two hours per week or 100. We can work at home, in our office, or out by the pool. We can take as many sick days as we want and don’t have to answer to anyone about it. We get to help others achieve their dreams. We get to meet and work with some of the coolest, most ambitious, most eager and determined people on the planet. We get the chance to develop more valuable friendships in one year than most people do over the course of their entire lives. We have the opportunity to actually create an income to pay us what we feel we’re worth. We (most of us) have residual income. We have hundreds and hundreds of different games (opportunities) to select from and still essentially get to play it the same way. We can live anywhere we choose without it affecting our business. Our work gives us more freedom than that of doctors, lawyers, typical small or big business owners, preachers or the President.
Of course, this is all provided that you actually know how to market! If not, there are people in the world who can assist you to learn. There are even some really good, effective turn-key marketing programs that you can just plug your opportunity into. You just have to find them. Yeah, I’d say MLM is about the best show in town. We need to start treating it that way and communicating this to everyone we meet, and eventually we will shift the public perception and rebrand the MLM industry as a whole. “Hell yes, I do MLM! It’s awesome and you should be so jealous!” It really should just be a question of “which opp are they going to join?”.